Selling

The first step in any smart home sale is a walk-though and in-depth assessment of your property alongside a trusted agent. While you may know your home intimately, an objective valuation based on experience and timely market analysis will help anticipate its likely sales price and serve as the foundation for your sales strategy.

Deciding to sell a house is a big decision–it involves a series of important cascading decisions. I’ll work with you to develop a tailored marketing strategy as we prepare your home to look its best; this includes considering painting, repairs, gardening, staging, and more. I’ll project manage this, offering you multiple bids from trusted vendors and advising what’s worth undertaking.

With your data collected and your strategy set, you’re ready to approve bids, schedule work, and — in most cases — move your personal belongings to create a fresh slate. Over the next weeks, depending on the extent of the work your property needs, you’ll bring out the best in the home you’re preparing to sell.

When everything looks just right, I’ll bring in my photographer, floor plans draftsperson, and inspectors to put together the final parts of our package. I’ll put together our marketing campaign and disclosures so we can list your home most effectively. I’ll send eblasts to agents and interested buyers, schedule and broadcast open houses, and list your property on the MLS and all partner real estate sites like Redfin and Zillow.

It’s time to begin showing your home. We start with a weekend open to spread the word and, from there, branch out to broker’s tours, weeknight twilight tours for buyers, and personal showings to serious buyers. Homes can sell before the first open house and other times this process can take a few weeks. How many open houses to hold and when and how to accept offers are answers you and I can determine together.

Buyer’s agents will deliver their client’s offers to me, sometimes with advance warning and sometimes without. When offers are all in, we’ll review them carefully and report back to you — how many, how much, and more. If there are a number of competitive offers, I will help you assess factors beyond which is the biggest, so you can choose the right one or making a counter-offer as appropriate. 

When you accept an offer, we open an escrow account to hold the buyer’s deposit. The buyer then has an agreed period of time (21 to 30 days is typical in San Francisco) to get their financing squared away and to take care of any other contingencies described in their offer. If you haven’t already, this is when you’ll move out and take care of any other details that the sales contract requires.

And then, once everything has been handled and the buyer’s financing is finalized, the sale will close. The buyer’s lender will pay off your lender and you, with amounts going to taxes and fees as well. I will hand over the keys to the new owner and all that will be left to do is celebrate. Congratulations! You just sold a home!